Landbase yakhazikitsa maziko olimba pamsika wa chokoleti waku China pogulitsa zakudya zopanda shuga komanso zopanda shuga, zopanda shuga komanso zopanda shuga zotsekemera ndi inulin, makamaka zolunjika kwa ogula omwe ali ndi thanzi.
China ikuyembekeza kukulitsa kupezeka kwake ku China mu 2021, chifukwa dzikolo likuyembekeza kuti kukhazikitsidwa kwa pulogalamu ya katemera wa Covid-19 kumatha kuthana ndi kachilomboka.
Landbase, yomwe idakhazikitsidwa mu 2018, imagulitsa zinthu pansi pamtundu wa Chocday.Mizere yopangira Milk Milk ndi Dark Premium idapangidwa ku China, koma idapangidwa ku Switzerland kumsika waku China, komwe ndi koyamba ku China.
Ethan Zhou, yemwe ndi woyambitsa nawo bungwe la Landbase, adati: "Tawona momwe ogula aku China akutsata zakudya zopatsa thanzi komanso zopanda shuga, choncho tidaganiza zopanga chinthu chomwe chimakwaniritsa zofunikira."
Landbase idakhazikitsa chokoleti chakuda cha Dark Premium mu Julayi 2019, ndikutsatiridwa ndi Mkaka Wokoma Wamdima mu Ogasiti 2020.
Zhou Mwadziwa kugulitsa mitundu yotsika mtengo komanso yodziwika bwino yaku Europe ndi Japan ku China.Chitsanzo chimodzi ndi Monty Bojangles wa ku United Kingdom.
Chogulitsa choyamba cha Landbase, Dark Premium, ndi mndandanda wa chokoleti wa ogula omwe apanga kukoma kwa chokoleti chakuda ndipo akufuna kuchepetsanso kudya kwawo shuga.
Komabe, Zhou adati ofufuza ake apeza kuti mavuto omwe ogula chokoleti aku China akulolera kupirira ndi ochepa.Anafotokoza kuti: "Chokoleti chakuda wopanda chokoma chimatanthawuza chokoleti chakuda 100%, chomwe chingakhale chochulukirapo ngakhale kwa ogula omwe amakonda kuwawa pang'ono."Ananenanso kuti pakadali pano, ogula ambiri aku China amakonda pafupifupi 40%.% ya koko ndi yowawa, chomwe ndi chimodzi mwa zifukwa zoyambitsa "mkaka wakuda".
Mosiyana ndi izi, cocoa wakuda kwambiri ndi 98%.Amakhala ndi zokometsera zisanu: kununkhira koyambirira kopanda shuga (kununkhira koyambirira);amondi;Kinoya;mchere wa m'nyanja ya caramel ndi 7% shuga (7% ya zosakaniza);ndi mpunga ndi shuga 0,5%.
Komabe, chifukwa ogula ena sakonda chokoleti chakuda nkomwe, Landbase idayankha mwachangu kuti ikulitse mbiri yake.
Zhou adati ogula aku China "kawirikawiri amawona chokoleti chakuda ngati chakudya chopatsa thanzi"."Komabe, tidapeza kuti ogula ambiri amawopa kuwawa kwa chokoleti chakuda.Zimene anapezazi zinatilimbikitsa kwambiri.”
Zotsatira zake zinali kubadwa kwa mkaka wakuda.Zopezeka mu zokometsera zinayi-kununkhira koyambirira;mchere wamchere ndi chestnut;Kinoya;ndi blueberry-Landbase's Dark Milk bar ilibe shuga.Koko zomwe zili mu bar zimaposa 48% ya voliyumu yopangira.Zhou adafotokoza chifukwa chake Landbase imagwiritsa ntchito inulin m'malo mwa zotsekemera zina.
Iye anati: “Kutsekemera kwa inulin sikwabwino ngati ace-K (acesulfame potassium) ndi xylitol.”Zhou adati: "Ili ndi kukoma kocheperako kuposa shuga, popanda kutsekemera kwa shuga.Kwa ife, ndi Yangwiro, chifukwa imatha kuchepetsa mkwiyo kuti ikwaniritse msika wa anthu ambiri, koma sizingakhumudwitse makasitomala omwe ali ndi zowawa komanso kukoma kwanthawi yayitali. ”Anawonjezeranso inulin, yomwe ndi polysaccharide yotengedwa ku zipatso ndi ndiwo zamasamba.Amapangidwa kuchokera ku chilengedwe m'malo mongopanga, motero amagwirizana ndi chithunzi cha Landbase chamtundu wake.
Ngakhale Covid-19 yasokoneza chuma cha China, malonda a "mkaka wakuda" omwe Landbase akuyembekeza kugwiritsa ntchito ngati msika waukulu akukulirabe, pomwe 6 miliyoni (30g/bar) adagulitsidwa pakati pa Disembala.
Ogula atha kupeza "mkaka wakuda" kudzera m'sitolo yapaintaneti ya Chocday, malo ogulitsira ku Tmall, kapena kugula m'masitolo ogulitsa m'mizinda ikuluikulu, malo operekera zakudya wamba monga Dingdong, ngakhale mabwalo amasewera.
“Maulendo atsiku ndi tsiku ndiwo amafunikira kwambiri popanga zisankho zamalonda.Tikufunadi kuwonetsetsa kuti chokoleti chathu chizikhala chakudya chatsiku ndi tsiku m'miyoyo ya anthu.Izi zikuwonetsanso tanthauzo la mtundu, "adatero Zhou.
Chokoleti cha Landbase chagulitsidwa m'masitolo ogulitsa 80,000 ku China, koma makamaka m'masitolo ogulitsa (monga masitolo a FamilyMart) ndi mizinda ikuluikulu.Monga akuyembekeza kuti China ikhoza kuwongolera Covid-19 poyambitsa katemera, Landbase ikufuna kufulumizitsa kukulitsa kwake ndikugulitsa m'masitolo opitilira 300,000 mdziko lonse kumapeto kwa chaka chino.Zhou adati mizinda yaying'ono ndi yomwe imayang'anira malonda atsopanowa, pomwe kampaniyo imayang'ana kwambiri ogulitsa ang'onoang'ono odziyimira pawokha.
"Deta yathu yogulitsa pa intaneti ikuwonetsa kuti palibe kusiyana kwakukulu pakati pa ogula m'mizinda ikuluikulu ndi mizinda yaying'ono," adatero Zhou pokambirana ndi Food, zomwe zikuwonetsa kufunikira kwa chokoleti chopanda shuga.“Mtundu wathu ndi njira zathu zamtunduwu zimayang'ana achinyamata m'dziko lonselo, osati achinyamata a m'mizinda yeniyeni.
Mu 2020, magulu ambiri adzakhudzidwa ndi Covid-19, ndipo chokoleti sichimodzimodzi.Zhou adawulula kuti mliriwu usanachitike, kugulitsa kwa Landbase kudayimitsidwa chifukwa choletsa ntchito zapakhomo patchuthi cha Valentine's Day chokoleti.Ananenanso kuti kampaniyo idayesetsa kutengera izi polimbikitsa malonda a pa intaneti.Mwachitsanzo, idakwanitsa kulimbikitsa chokoleti chake ku pulogalamu yogula nthawi yeniyeni motsogozedwa ndi blogger wotchuka Luo Yonghao, CEO wa kampani ya smartphone Smartisan.
Landbase yagulanso malo otsatsa pazosangalatsa zapadziko lonse lapansi monga "China Rap".Inalembanso ntchito rap komanso wovina wotchuka Liu Yuxin ngati kazembe wamtundu (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=3faf6505ac2-19d&pvid=3faf605ac2-d-2-2-19d-d-201-d-201-d-pd&pvid=3. = 03054.1003.1.276856 & ID = 6285-% 22x -% 22222% 22,% 22x_pos%22:2,%22wh_pid%22:-1,%22x_pvid%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%223faf608d-d45c-45bb-a0eb-d529d15a128a%22,%22scm%22:%221002_ject_2007. 627740618586%7D).Zhou adati izi zidathandizira kuthetsa zina mwazogulitsa zomwe zidabwera chifukwa cha mliri.
Kuyambira Ogasiti 2019, kuthekera kwa kampaniyo kupeza ndalamazi kwachokera kumitundu yosiyanasiyana yazachuma.Mwachitsanzo, mu Epulo chaka chatha, Landbase idalandira ndalama zokwana $4.5 miliyoni kuchokera kwa osunga ndalama angapo.
Ndalama zochulukirapo.B kuzungulira kwa ndalama kudamalizidwa koyambirira kwa Disembala.Zhou sangafotokoze kuchuluka kwa ndalamazi, koma adanena kuti ndalama zatsopanozi zidzagwiritsidwa ntchito makamaka pofufuza ndi chitukuko, kumanga mtundu, kumanga gulu ndi chitukuko cha bizinesi, makamaka kukula kwa malonda a masitolo akuthupi.
Landbase ndi kampani yoyamba ya chokoleti ku China kupanga zinthu ku Switzerland.Zhou adati kusunthaku ndikolimba mtima komanso ndikofunikira kuti kampaniyo ikule.
Anagogomezera kuti pamene ogula a ku China amalemekeza ubwino wa zakudya zina (monga chokoleti), nthawi zambiri amakhala ndi chidziwitso champhamvu, monga momwe vinyo amapezera ulemu kuchokera ku chiyambi chake."Anthu amaganiza za France akamalankhula za vinyo, pomwe chokoleti ndi Belgium kapena Switzerland.Ndi funso lokhulupirirana, ”adaumirira Zhou.
Mtsogoleri wamkulu wakana kufotokoza dzina la wopanga Basel yemwe amapereka chokoleti, koma adati ali ndi chidwi ndi njira zopangira makina komanso chidziwitso chambiri popereka zinthu za chokoleti kumakampani ena akuluakulu.
"Zochita zokha zimatanthauza kutsika kwa ndalama zogwirira ntchito, zokolola zambiri komanso kusintha kosavuta kwa mphamvu kuti zikwaniritse zofunikira," akutero Zhou.
Kumsika wakumadzulo, chokoleti chopanda shuga wopanda shuga sichinthu chatsopano, koma ogula amsika ambiri alibe chidwi ndi zinthu zotere.
Zhou adanenanso kuti chifukwa chimodzi chingakhale choti chokoleti ndi chokhwasula-khwasula cha azungu, ndipo ogula ambiri akumadzulo anakulira mu chokoleti chamtundu wa shuga.Iye anatsimikiza kuti: “Pafupifupi palibe mpata wa kusintha kwa maunansi amalingaliro.”"Koma ku Asia, makampani ali ndi malo ambiri oyesera."
Izi zitha kukopa akatswiri ku msika wa niche waku China.Nestlé adayambitsa KitKat yoyamba yopanda shuga ku Japan mu November 2019. Chogulitsacho chimatchedwa cocoa chipatso, ndipo chimakhala ndi madzi owuma a powdery white cocoa omwe angalowe m'malo mwa shuga.
Sizikudziwika ngati Nestlé ibweretsa zogulitsa zake ku China, koma Zhou Enlai ali wokonzekera mpikisano wamtsogolo - ngakhale pakadali pano, kampani yake ndiyopindulitsa kwambiri.
"Posachedwapa titha kuwona ena omwe akupikisana nawo, ndipo msika ukhoza kukhala bwino chifukwa cha mpikisano.Tili ndi chidaliro kuti tikhalabe opikisana ndi zabwino zomwe tili nazo pazogulitsa komanso luso la R&D. ”