KitKat, m'modzi mwaNestléZogulitsa zodziwika bwino komanso zotsogola zamakampani, tsopano zikhala zokhazikika pambuyo poti kampaniyo yalengeza kuti snack bar ipangidwa ndi chokoleti 100% yochokera ku lncome Accelerator Program (IAP)

Wodziwika bwino chifukwa cha mawu ake otsatsa, 'Pumulani - khalani ndi KitKat', yatsopanoThandizo lokhazikika lomwe limathandiza kutseka kusiyana kwa ndalama zomwe mabanja alimi la cocoa amapeza komanso kuchepetsa chiwopsezo chogwiritsa ntchito ana pantchito yake yopezera zinthu, idzazindikirika mosiyanasiyana mawu akuti: 'Breaks for Good'.

Kukhazikitsidwa kwa pulogalamuyi ku Europe kunachitika paNestlé ndi Hamburg fakitale komwe mipiringidzo yambiri yodziwika bwino imapangidwa tsopano.IAP idakhazikitsidwa muJanuware 2022 kudziwitsa anthu za kukhazikika kwakokomisala kuchokera ku nyemba zomwe amabzalidwa ndi mabanja a alimi omwe akuchita nawo pulogalamuyi.

Nthawi yomweyo, imayesetsa kupititsa patsogolo njira zabwino zaulimi ndikulimbikitsakufanana pakati pa amuna ndi akazi, kupatsa mphamvu amayi ngati othandizira pakusintha kwabwino.Pulogalamuyi ikulimbikitsa mabanja alimi la koko omwe amalembetsa ana awo kusukulu, kugwiritsa ntchito njira zabwino zaulimi, kuchita nawo ntchito zaulimi, komanso kupeza ndalama zosiyanasiyana.

Miyezo yotsatirika

Nestlé adati kuchuluka kwa cocoa kuchokera ku pulogalamu yolimbikitsira ndalama kumatsata imodzi mwamiyezo yapamwamba kwambiri yotsatiridwa, kuwonetsetsa kuti "zidziwitso zosakanizika zimasungidwa", kupangitsa kuti koko azitsatiridwa ndikusungidwa padera.

Kampaniyo ikukonzekeranso kugwiritsa ntchito batala wa cocoa, chosakaniza china mu chokoleti, pa KitKats yake yonse ku Ulaya kuyambira pakati pa chaka chino, ndikukonzekera kufalikira kumadera ena m'zaka zikubwerazi.

"KitKat yakhala ikuvomereza zatsopano, zomwe zimayang'ana pazithunzi zake za 'Ikani nthawi yopuma, Khalani ndi KitKat'.Masiku ano, lusoli lakhala lamoyo kudzera m'ndondomeko ya 'Breaks for Good' yomwe imayika alimi a koko kukhala pakati pa malonda athu kudzera mu pulogalamu yathu yofulumizitsa ndalama," atero Corinne Gabler, Mtsogoleri wa Confectionery ndi lce Cream ku Nestlé."Sitingaganize za mtundu wabwinoko kuposa KitKat kuti utiyimire kuyesetsa kwathu kuti tithandizire madera a cocoa."

Pulogalamu yopititsa patsogolo ndalama ya Nestlé pakadali pano yathandiza mabanja opitilira 10,000 ku Côte d'lvoire ndipo ikukula ku Ghana kumapeto kwa chaka chino ndikuphatikiza mabanja 30,000.Pofika chaka cha 2030, polojekitiyi ikufuna kufikira mabanja pafupifupi 160,000 omwe amalima koko ku Nestele padziko lonse lapansi kuti athandize anthu ambiri.

Ndalama za mlimi

Ntchitoyi yakhazikitsidwa polimbana ndi nkhawa zomwe zikukulirakulira kuti alimi a mayiko awiri akumadzulo kwa Africa, omwe pakati pawo ndi opitilira 70% ya nyemba za koko padziko lapansi, awona ndalama, malinga ndi kafukufuku wa Oxfam, zatsika ndi 16% m'zaka zitatu zapitazi. chifukwa cha kusinthasintha kwa msika wapadziko lonse, izi zili choncho ngakhale ndalama zomwe zilipo kale zikulipidwa alimi kuchokera ku masikimu a certification oyendetsedwa ndi Fairtrade and Rainforest Alliance - ndi Living Income Differential (LID) malipiro a $400 per metric ton (MT) pazogulitsa zonse za koko kuchokera ku Cote d'lvoire. ndi Ghana.

Darrell High, Woyang'anira Cocoa wa Global, Nestlé, adati kampaniyo idawerengera kuti banja lomwe limalima koko ku West Africa limafuna pafupifupi $6,300 pachaka kuti likhale ndi moyo. kusiyana kwa pafupifupi zikwi zitatu ndi theka kuti tipeze ndalama zopezera zofunika pa moyo.”

Ananenanso kuti IAP imamanga pa Nestlé's Cocoa Plan, ndondomeko yokhazikika ya kampaniyo, yomwe yakhala ikugwira ntchito kwa zaka 15 kuti ipange njira zopezera zinthu zomwe zingatheke.Adafotokozera ConfectioneryNews kuti ili ndi zipilala zitatu."Choyamba, ulimi wabwino - ndikuwongolera njira zaulimi kuti zitheke zokolola ndikukweza ndalama.Imawongoleranso zidziwitso za chilengedwe pafamuyo.

"Mzati Wachiwiri ndi wokweza miyoyo ya amayi ndi ana, ndipo pansi pa mzati wachitatu, ndi wokhudza kusintha kagayidwe ka koko kuchokera pamtengo wogulidwa kukhala chinthu chomwe chimamangidwa pa maubwenzi anthawi yayitali. kwa alimi, kupanga ubale wanthawi yayitali komanso kuperekedwa kwa koko mowonekera - kotero ndikusinthanso kwa cocoa athu. "

Ngati miyeso yonse yakwaniritsidwa,kokomabanja a alimi adzalandira € 100 yowonjezera.Mabanja a alimi a koko amalandira ndalama zokwana £500 pachaka kwa zaka ziwiri zoyambirira kenako €250 pachaka.Malipoti ochokera kwa ogulitsa a Nestlé akuwonetsa kuti kuyambira Januware 2022, mabanja a alimi a koko omwe akuchita nawo pulogalamuyi alandila ndalama zokwana € 2 miliyoni.

Nestlé adati adagwirizana ndi othandizana nawo osiyanasiyana komanso ogulitsa kuti asinthe kapezedwe kake ka koko padziko lonse lapansi ndikukwaniritsa kutsatiridwa kwathunthu komanso kulekanitsa koko komwe kumachokera pulogalamu yake yopititsa patsogolo ndalama.Izi zipangitsa kuti kampaniyo izitha kuyang'anira ulendo wonse wa nyemba za koko kuchokera ku fakitale kupita ku fakitale ndikuzilekanitsa ndi zina.

Ntchito ya ana
Kampaniyo imagulitsa kunja matani pafupifupi 350,000 a koko pachaka, pomwe 80% yawo idachokera ku Nestlé Cocoa Plan mu 2023.Nyemba zochokera ku Nestlé income accelerator zimafika ku Hamburg mu chidebe chawo, ndikutsatiridwa ndi barcode kuti mabungwe ngati Rainforest Alliance athe kutsimikizira kuti akuchokera ku pulogalamuyi.

Alexander von Maillot, CEO wa Nestlé Germany, anati: “Chithandizo chopezera ndalama ndicho kuwathandiza [alimi a koko] kuti asinthe zinthu zofunika kwambiri pa kayendetsedwe ka nyumba ndi famu.”

Iye adati mbali imodzi yofunika kwambiri ya IAP ndi kuthetsa kugwiritsa ntchito ana m’makampani ogulitsa katundu. ndikufuna mwana aliyense azigwira ntchito... Ndi pulogalamu yodalirika kwambiri kuposa yomwe tinali nayo m'mbuyomu, yomwe ikuthandiza kuti mabanja azikhala ndi ndalama zabwino kuti ana azipita kusukulu."

von Maillot adati bungwe la IAP limapereka chilimbikitso chandalama kwa alimi kuti apititse patsogolo ntchito zaulimi pafamuyo, kudulira bwino mwachitsanzo, kulima mitengo ina yazipatso, komanso kupititsa patsogolo chidziwitso cha chilengedwe cha nthaka.Pali thandizo la ndalama zotumiza ana kusukulu, m'malo moti azigwira ntchito pafamu, ndi zinthu zolimbikitsa njira zina zopezera ndalama.

Amafunira ana awo zabwino, koma tikudziwa kuti akulimbana ndi mavuto monga kusintha kwa nyengo, matenda a cocoa pod, komanso chuma padziko lonse lapansi.

High adati kampaniyo ikufuna kuti ana onse apakati pa sikisi ndi 16 alembetsedwe ndikupita kusukulu.

“Choncho, zomwe tikuchita ndi zinthu monga kupereka zida za sukulu kwa ana, zikalata zobadwa komanso takhala tikumanga sukulu – tamanga masukulu 68 pazaka 15 zapitazi ku Cote d’lvoire.”

“Chinthu china chofunikira kwambiri pa LaP ndi kufunikira kwa amayi.Zomwe tikuchita ndikuthandiza amayi poyamba poyambitsa mabungwe osunga ndi kubwereketsa kumidzi (VSLAs), kenako timawonjezera maphunziro a jenda ku banja lawo.Tikugwiritsanso ntchito ndalama zam'manja kuti tithandizire kuti chuma chikhale chamakono komanso kuti tisadalire kwambiri kulipira ndalama.

“Chifukwa choti ndalama zomwe timalipira zimawerengeka komanso kufufuzidwa bwino, zikutanthauzanso kuti tikudziwa kuti titha kuwonetsetsa kuti ndalama zomwe tikulipira zimachoka kwa iwo kupita ku mabanja olondola a ulimi wa koko ndipo tidafunadi kuwonetsetsa. kuti akazi analidi makiyi pa izi.Chifukwa chake, tikuwonetsetsa kuti theka la chilimbikitso liperekedwa kwa amayi ndipo theka kwa mlimi. ”

High adati komanso chiphaso cha Rainforest Alliance, pulogalamuyi imawunikidwanso ndi bungwe lodziyimira pawokha la KIT Royal Tropical Institute.

Mgwirizano wa Rainforest

Thierry Touchais, Woyang'anira Strategic Accounts wa bungwe la Rainforest Alliance, anati: “Ndizolimbikitsa kupeza kampani ya sikeloyi ikugwiritsa ntchito njira ya 'mixed identity reserved' momwe koko angayambitsire alimi ovomerezeka a Rainforest Alliance omwe akuchita nawo ntchito yopititsa patsogolo ndalama za Nestlé.Njirayi ikuwonetsa kuthekera kosintha kwamakampani. ”

Iye anafotokoza kuti udindo wa Rainforest Alliance uli pawiri."Ndi zamalonda komanso zogwirira ntchito, ndipo tikamakonza timakhala ndi mwayi wapadera wothandizira Nestlé pantchitoyi, zomwe zikukhudza ife tokha ndikuwonetsetsa kuti tili ndi othandizana nawo kuti agwire ntchito yomwe ikufunika kuchitika."

von Maillot adafotokozanso chifukwa chomwe fakitale ku Hamburg idasankhidwa kukhala malo otsegulira atolankhani a IAP."Ndi chifukwa chakuti yakhala ntchito yofunika kwambiri kwa Nestlé kwa zaka 50 zapitazi, ikupanga ma KitKat opitilira 4 miliyoni patsiku ndikutumiza kumayiko 26."

KitKats amapangidwabe ku fakitale ya York ku UK, komwe chokoleti cha chokoleti chinapangidwa mu 1935 ndi fakitale ku Sofia.

Nyemba za IAP zidagawika ndikusungidwa mnyumba yosungiramo katundu ya Cargill ku Hamburg.

Cargill ndi m'modzi mwa othandizana nawo omwe adadzipereka kuti athandizire zolinga zazitali za Nestlé komanso kupita patsogolo kwake popereka IAP yamitundu yake ya chokoleti.Amasunga koko m'nkhokwe yake padoko la Hamburg.

Cargill

Michiel van der Bom, Director wa Product Line Cocoa & Chocolate Europe West Africa, Cargill, adati: "Monga ogwirizana nawo paulendo wokhazikika wa Nestle, tikukhazikitsa njira zothetsera Nestlé m'njira zomwe zimathandizira kubwezeretsa chilengedwe, kuthandizira mabanja, komanso onjezerani ndalama.Kupyolera mu mgwirizano wathu, tikumanga njira zopezera zinthu zamphamvu, zolimba.

Ananenanso kuti komanso kugulitsa koko m'malo mwa Nestlé, Cargill alinso ndi udindo wokhazikitsa zolimbikitsira zosiyanasiyana mu lAP ndipo, pamodzi ndi gulu la Rainforest Alliance ndi gulu lokhazikika la Nestle, amawunika mosalekeza unyolo wa koko kuti ziwonekere poyera.

"Ndikofunikira kwambiri kuti tikhale ndi ubale wolimba wogwira ntchito ndi kuphunzira ndi Nestlé kuti tiphunzirenso kukhazikitsa mapulogalamu bwino," adatero.

Adatsimikiziranso kuti potengera njira zabwino zaulimi monga kudulira, Cargill akuwonanso kuchuluka kwa zokolola kuchokera kwa alimi ena a koko.

The KitKat 'Breaks for Good' ipezeka pamashelefu ogulitsa mwezi uno m'maiko 27 aku Europe komanso kuyambira Meyi 2024 ku UK.Kuphatikiza apo, KitKat yocheperako, yokhala ndi chokoleti chakuda 70% yomwe imapangidwanso ndi cocoa kuchokera ku accelerator ya ndalama, yakhazikitsidwa pamsika waku UK ngati woyendetsa ndege.